Your Guide to CBD Product Categories and Their Markets

Posted on June 15, 2020

A Wealth of CBD Categories

Building a CBD product collection might seem a daunting task with the explosion of CBD options on the market. However, all it takes is figuring out your target markets and then selecting the right products for the right customer base.

In this article, we have taken the time to cover the basics of the major CBD product categories, creating a guide to explore some exciting new CBD products and their target markets.

CBD Oils: Versatile & Convenient

Still one of the most popular products across general audiences, CBD oils serve as an excellent foundation for starting your inventory, as they offer a versatile and convenient dosing option for all.

Pre-measured drops take the guesswork out of dosing, and the convenience of mixing these products with most food and beverages cannot be underestimated. As such, CBD oils will sell consistently and across different age groups and target audiences.

Another aspect of CBD oils making them so profitable is the wide range of available formulas and bases. Stock up on CBD isolate, full spectrum, broad spectrum, or a combination. 

With an assortment of available oil bases for the CBD formula, your customers can choose what they like again and again. Adding more traditional base formulas like MCT oil and hemp seed oil will please the majority, but if your customers are seeking more natural or diverse options, consider avocado oil, olive oil, or honey too.

Build your CBD oil collection today, from available CBD types including:

  • Full Spectrum

  • Broad Spectrum

  • CBD Isolate

With bases including:

  • MCT Oil

  • Honey

  • Hemp Seed Oil

  • Avocado Oil

  • Olive Oil

  • Honey

Consider jazzing up your product with fun bottle colors and top options, like these.

Oil Bottles
CBD oils are available in an assortment of bottle colors and tops.

CBD Edibles: Popular & Delicious

One of the most popular products on the market, CBD edibles are available in a variety of delicious options, formulas, and flavors. For users who prefer consuming their daily dose of CBD, edibles and drinks provide a simple, tasty choice in a convenient, pre-measured dose. And stocking a wide selection of flavors means giving your customers more variety in their selections.

Pre-measured bites take the guesswork out of dosing for customers, and a major selling point for these is the convenience and fun of snacking on a delicious CBD edible or sipping a CBD-infused beverage. The portability, variety, and taste all factor into why CBD edibles sell consistently across different age groups and target audiences.

CBD Infused Gummies
CBD Infused Gummies

CBD edibles and drinks are available in a wide range of formulas, options, and flavors, making them an incredibly profitable addition to your product collection. Stock up on CBD isolate, full spectrum, broad spectrum, or a combo. 

Like CBD oils, edibles come in an assortment of available oil bases for the CBD formula, allowing you to target a wider customer base.

Traditional options like CBD gummies will please the majority of consumers, but if your customers are seeking more natural options, consider featuring CBD dried fruits as part of your product collection.

Fun options like CBD lollipops are a popular and portable add-on to your inventory. For those on the go, CBD coffee and the ever popular CBD honey — available in stick, bottle, and jar form — are wildly popular, as they allow users to consume their CBD as part of their morning routine, mixing their CBD into a delicious cup of joe or tea.

For the CBD edible collection, available CBD types include:

  • Full Spectrum

  • Broad Spectrum

  • CBD Isolate

Build your CBD edible collection today from categories including:

CBD Gummies 

Made with the highest quality raw materials, using full spectrum, broad spectrum, or CBD isolate. Available in a range of delicious flavors, sizes, and formulations.

  • 21 Flavor Options – Neon Worms, Clear Worms, Clear Bears, Watermelon Slices, Neon Rings, Fruit Slices, Watermelon Rings, Blue Raspberry Rings, Peach Rings, Mini Rainbow Strips, Organic Worms, Vegan Bears, Organic Fruit Slices, and more.

Offer your customers any number of delicious CBD gummy flavors.

CBD Dried Fruit 

Featuring the delicious flavors customers love and the health properties of the fruit, CBD dried fruits are infused with high-quality CBD, creating a portable and nutritious snack with double the benefits and popularity. Available in a range of delicious flavors, sizes, and formulations. Even offered in low sugar options, for users who want a healthier option.

  • Types of Fruit – Apricot, Mango Chunk, Pineapple Chunk Low Sugar, Cantaloupe, Banana, Ginger, Blueberries, Mango Chunk Low Sugar, Cherries, Pineapple Chunk, Kiwi, Papaya Chunk, Cranberries, Golden Raisins.

CBD Honey

Honey SticksBottles, and Jars 

Give your customers a sweet dose of our high-quality CBD oil infused into grade A honey that makes for the perfect CBD sweetener for fruit, hot beverages, and more. Available in varying strengths, delicious flavors, and CBD types.

  • Flavor Options – Natural, Green Apple, Orange, Banana, Peach, Blue Raspberry, Cinnamon, Strawberry, Pink Lemonade, Grape, Raspberry, Piña Colada, Blueberry, Watermelon.

Add CBD honey to your collection, choosing from an array of natural flavors, strengths, and packaging options including honey sticks, jars, or bottles.

CBD Coffee 

Your customers will love our CBD Coffee from Ethiopia, South America, and Colombia. The robust flavors are the perfect start to any morning providing a dose of high-quality CBD. Available in CBD isolate in a range of robust flavors.

  • Flavor Options – Ethiopia, South America, Colombia

CBD Lollipops 

Available in six delectable flavors that will keep your customers coming back for more, our CBD Lollipops provide a 300 mg dose of high-quality CBD.

  • Flavor Options – Orange, Grape Soda, Cotton Candy, Root Beer, Blue Raspberry, Cherry.

For your older markets or for those seeking flavorless options, pure CBD isolate or distillate in raw form makes a great base product for your collection. This convenient powder and distillate form of raw CBD is both pure and effective. Give your customers the option to create their own CBD concoctions by incorporating raw, unflavored CBD into their daily regimen. 

CBD Raw Material 

Available for purchase in bulk raw materials of both CBD isolate and distillate forms in a range of strengths and packaging options. Give your customers the option to create their own CBD concoctions by incorporating raw, unflavored CBD into their daily regimen. Its portable, efficient form allows for more flexibility and dosage options.

CBD Raw Material comes in isolate and distillate forms for convenient, flavorless options.

CBD Body & Skin Care: Endless Possibilities

Perfect for a number of target audiences, CBD body and skin care options make great additions to any existing CBD collection. CBD topical options include an incredibly wide range of creams, salves, patches, gels, and more.

For those seeking the benefits of CBD without consuming it, bath and body care items are ideal as they can be applied to specific areas of the body to target individual needs for pain relief, anti-aging, daily care, and more.

For the CBD body & skin care collection, available CBD types include:

  • Full Spectrum

  • Broad Spectrum

  • CBD Isolate

Pain Relief

Perfect for fitness enthusiasts, athletes, and active older adults, CBD pain relief formulations offer customers the soothing effects of topical CBD. Adding effective pain relief options to your inventory will benefit customers and increase your brand offerings.

Some great products include:

Pain Relief Cream

An ideal product for active users, helping to soothe sore muscles and aches. Available in a range of CBD strengths.

Roll-on Pain Relief Gel 

An ideal product for active users, helping to soothe sore muscles and aches with cooling and heating effects for maximum pain relief. Available in freeze or heat options and a range of CBD strengths.

CBD Pain Relief
Pain Relief Cream (Freeze)
Roll-on Pain Relief Gel
Roll-on Pain Relief Gel (Freeze or Heat)
Hemp Lotion Intensive Relief
Hemp Lotion Intensive Relief

Hemp Lotion Intensive Relief 

A soothing and effective treatment option for muscle aches and soreness and a popular product among fitness enthusiasts, athletes, and more, allowing you to target to the ever-growing fitness industry with holistic and innovative solutions. 


CBD Salve can be massaged into the skin to provide relief for aching and sore muscles. Available in a variety of CBD strengths.


When it comes to skin care and beauty regimens, women and users actively seeking the benefits of premium CBD-infused products will love the anti-aging line of products, from Vitamin C to CBD wrinkle creams. Add a few to your collection, or add them all.

Some great products include:

Pure Vitamin C

Offer your customers a go-to skincare solution by adding our Vitamin C Serum to your collection. Available in a CBD isolate formulation, this priming serum helps to counteract dryness and restore balance to the skin's oils.

Under Eye Cream 

Your customers can expect an intensive anti-aging eye solution infused with high-quality CBD. Buyers seeking a revitalizing spot treatment will find that it helps to reduce the appearance of dark circles, puffiness, fine lines, and wrinkles.

Collagen Retinol + CBD Revive Cream 

Customers will love the versatility of this product, as it reduces pore size and the appearance of UV damage while smoothing and revitalizing skin.

Décolleté & Neck Anti-Aging Cream 

Provide versatility for customers in this product’s ability to tone, protect, and tighten skin while improving its overall elasticity and thickness. This beauty product is a buyer favorite, as it hydrates skin while minimizing fine lines and wrinkles.

Night Skin Rejuvenator

This product will surely become a customer favorite for its versatile daily skincare uses, as it helps to accelerate surface cell regeneration by providing continuous moisture throughout the night. Buyers will love this moisturizing cream, which leaves skin feeling younger and smoother.

Indulgent Self Care

For your exclusive and elite customers, offer premium products and more indulgent skin care options. These products pair the benefits of CBD with the luxurious experience of a home spa, including CBD bath salts, luxurious CBD creams, massage oil, mud masks, and more.

Some great products include:

Dead Sea Mud Mask 

Our Dead Sea Mud Mask is blended with color clay vulcanus – located and identified off of the Mediterranean Coast – and is rich in restorative elements and minerals sourced from the earth, becoming your customer‘s go-to solution for its brightening and clearing effects.

CBD Massage with Anointing Oil 

Customers will love this product, as it delivers the ultimate aromatic and physical solution for muscle aches and pains. Buyers won‘t be able to resist the balancing blend of olive, Myrrha, and cassia leaf oils, or the heating and aromatic properties of cinnamon leaf oil.

Bath Salts 

Add our CBD Bath Salts to your collection and offer your customers a luxurious spa experience infused with our high-quality CBD. Available in a variety of CBD strengths and rich scents.

  • Scent Options – Success Orange, Hope Lavender, Release Peppermint, Revive Sweet Rose, Relax Eucalyptus, Flow Coconut.
CBD bath salts are available in 6 scents your customers will love.

Purple Tattoo Brightening Lotion 

Keep up with market demand for popular tattoo products by adding this to your collection. Perfect for customers seeking to maintain clean and vibrant pigmented designs, this CBD infused lotion is formulated with antimicrobial oils that help combat any flaking or dryness while reducing inflammation and rejuvenating the skin with enhanced elasticity and radiance.

CBD Bath Bombs 

Our soothing bath bomb collection is blended with coconut oil, full-spectrum CBD oil, and Epsom salt ensuring deep and natural conditioning of the skin. These fragrant bath bombs are available in a variety of scents to appeal to your customers.

  • Scent Options – Success Orange, Hope Lavender, Release Peppermint, Revive Sweet Rose, Relax Eucalyptus, Flow Coconut.

Queen of All Creams 

Give your customers the ultimate choice in skincare creams. Its organic green tea extract, avocado, coconut, lavender, and peppermint oils work together to reduce redness and boost the skin's natural complexion.

Daily & General Use

When considering products to include in your collection, basic care items appeal and sell to a general audience of users. From CBD sunscreen and moisturizers to CBD lip balm and shampoo and conditioner, add products that will appeal to your ideal user.

Some great options include:

CBD AM/PM Daily Facial Moisturizer 

The powerful dual-action formula will make it a customer favorite, with its age-defying complexes that help reduce wrinkles by up to 45%. Shoppers will love this all-in-one product which moisturizes, reduces wrinkles, and plumps fine lines.

Sunscreen & Moisturizer SPF 30 

Give your buyers the ultimate in daily protection and repair with THP's Sunscreen & Moisturizer with CBD Broad Spectrum SPF 30. This multi-tasking moisturizer offers superior sun protection that is both water-resistant and gentle enough for sensitive skin.

CBD Skin Care Facial Cleanser 

A wonderful daily cleanser that buyers will love for its ability to deeply clean pores and replenish moisture with natural extracts and CBD.

CBD Hair Care Shampoo and Conditioner 

Our CBD Shampoo and Conditioner is specially formulated with a unique blend of hemp, argan, and other essential oils that your customers will love. Sulfate-free and good for all hair types, this versatile product cleanses, hydrates, and nourishes the hair and scalp.

CBD Lip Balm 

Your customers will love the convenience of having a daily moisturizing option for CBD infused lip care. Add our portable CBD lip balm to your collection of CBD products.

Special Care Items

The CBD topical collection features a diverse range of products, so you can expand your collection and include an audience seeking care in other areas, like tattoo maintenance and hair loss.

Some great products include:

CBD Dermal Patch
CBD Dermal Patch (3 patches, 125mg/patch)
CBD Hair Growth System With AnaGain
CBD Hair Growth System With Anagain
CBD Tattoo Aftercare Cream
CBD Tattoo Aftercare Cream
CBD Tattoo Aftercare Cream
CBD Tattoo Aftercare Cream

CBD Tattoo Aftercare Cream 

Offer your customers the benefits of both CBD and apple stem cells, helping to protect skin and promote the regrowth of cells. Designed for buyers seeking to preserve fresh tattoos and maintain existing ones.

CBD Dermal Patch

 Expand your CBD collection to include the portable, efficient 80 mg CBD Dermal Patch, which provides a quick and easy solution for your customers to take their daily dose of high-quality CBD.

CBD Hair Growth System with AnaGain 

Your customers will love our CBD Hair Growth System. Our formula blends high-quality CBD with the powerful ingredient AnaGain, which fights hair loss and stimulates new growth.

CBD Capsules: Simple & Totable

For those seeking a flavorless, convenient way to take their daily dose of CBD, capsules provide an easy and portable option. CBD capsules are perfect for general audiences, the senior market, and those who travel, as they offer simple, quick dosing available in both gel and regular capsule form.

For the CBD capsule collection, available CBD types include:

  • CBD Isolate 

  • Full Spectrum

Available forms include:

  • Gel capsules 

  • Regular capsules

CBD capsules are available in both regular and gel capsules in a range of strengths and formulations.

CBD Smokeables & Vapes: Staying Trendy

Perfect for a younger, hipper, and more modern audience, CBD smokeables and vapes add a modern flair to your collection. Available in a wide variety of product options, including a range of aromatic strains and delicious flavors that customers will love. 

For the CBD smokeable and vape collection, available CBD types include:

  • Full Spectrum

  • Broad Spectrum

  • CBD Isolate

Some great products include:

Disposable CBD Vape Pens 

One of the easiest and most enjoyable ways for consumers to take their daily dose of CBD. 

  • Available in over 200 flavors, including Apple, Mint, Blueberry, Orange, Strawberry, Purple Haze, Piña Colada, and Sour Diesel.

CBD Vape E-Liquid 

Made from premium CBD hemp oil, CBD Vape E-Liquids are portable, allowing customers to easily pair these products with our CBD Vapes or their own disposable vape pens. They are sure to become a customer favorite, as we feature some of the most enticing flavors in the industry. 

  • Available in over 200 flavors, including Apple, Mint, Blueberry, Orange, Strawberry, Purple Haze, Piña Colada, and Sour Diesel.

CBD Pre-rolled Joint 

A convenient and portable solution for customers seeking an effortless CBD experience. Available in a hemp flower variant or Himalayan and Indian herb base infused with high-quality CBD.

  • Available in over 10 flavorful strains – AC Diesel, Elektra, Sunset Road Sherbet, Juicy Fruit, Honolulu Haze, Jazzy, Sour Patch, and more.

Hemp Flower 

Our CBD Hemp Flower product is created from larger flowers to produce more resin and higher CBD content with only trace amounts of THC. The 0.3 percent THC content falls within the legal limit, allowing this product to be legally harvested, shipped, and sold. 

  • Available in over 10 flavorful strains – AC Diesel, Elektra, Sunset Road Sherbet, Juicy Fruit, Honolulu Haze, Jazzy, Sour Patch, and more.

CBD pre-rolled joints and hemp flower are available in a variety of strain and packaging options.

Herbal Shisha (Tobacco Free) 

Specially crafted to provide your customers with a dose of high-quality CBD with herbal, tobacco-free shisha for a smooth and flavorful hookah experience.

  • Flavor Options – Double Apple, Blueberry, Pineapple, Watermelon, Peach, Mango, Strawberry, and Mint.

CBD for Pets: Pet Owners

Ideal for pet owners and animal lovers everywhere, CBD products offer effective, delicious options for daily CBD dosing, improving general pet wellness, and offering tailored solutions for pets. These products will fly off the shelves. Don’t forget to check the THP catalog for more tailored pet CBD categories, including CBD for horses.

Some great options include:

Pet Oil Tinctures/Spray 

Add CBD Pet Oils and Sprays to your CBD Pet Care collection. These popular and versatile options are ideal for customers looking to add a daily dose of CBD to any variety of pet diet.

  • Flavor Options – Bacon, Beef, and Chicken.

CBD Pet Treats

 Infused with high-quality CBD, CBD Pet Treats are the ideal choice for pet owners, serving up a delicious snack for both cats and dogs.

  • Flavor Options – Steak Bites, Beef Wrap, Cat Treat, Jerky Sticks, Cheese Wraps, and more.

Pet owners will love CBD Pet Treats, available in many delicious flavors for dogs and cats.

5-in-1 Pet Shampoo & Conditioner 

Our 5-in-1 Pet Shampoo & Conditioner is the perfect addition to your CBD collection. Pet owners will love that it helps with flea control, relaxation, pain relief, and anxiety reduction.

For more pet care products, including Equine Tinctures, Sugar Cubes, CBD Horse Soap, and more, visit the THP catalog.

Beyond the Typical Categories

Have other product categories you don't see above that you’d like to add to your CBD collection? We can help make it happen with customized private labeling and tailored product offerings. Find out more here.

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